In our first year of trading we opened fIVE international export markets and landed distribution deals in seven states in the usa
We are predominately an export business. We are currently exporting to Germany, USA, UK, Japan and the Middle East.We are on track for 2019 to to open Canada, Singapore, Hong Kong all of which are Irish whiskey growth markets. Other opportunistic markets will be opened if supportable.
We own our heartland market with blanket distribution in county clare at key 5 star resorts and tourism driven pub & restaurant accounts
Domestically we have focused on selling only in key specialty outlets in Dublin such as the Celtic Whiskey Shop. Instead we have concentrated on owning our local market. We have heavily engaged with high-end local accounts with heavy tourist traffic. It is important for us to have presence and OWN the hearts & minds of local bartenders & publicans & to build brand awareness with visitors who reside in export markets.
our strategic focus is in winning in high end on-premise and off premise accounts and SPECIALTY online sales we pick our accounts carefully based on brand building attributes